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The Beauty of Rumors & Speculation
by David Turnbull

People dont realize how powerful rumors and speculation can be, its basically like getting an exclusive story, except its unconfirmed, or based on a dodgy source. The thing is, people dont care if its a little dodgy, of course some may be going fake, thatd never happen, but a lot of people will go hmmm, thats interesting - on numerous occasions Ive picked up some speculation from friends, posted it on my gaming site, and suddenly had a bunch of people posting on forums going 'Hey, check out this site, it says that this thing is happening'.

Where to get Rumors?

Make them Up
Not the most ethically-correct way, but nevertheless a powerful tool. Make up some story claiming you have an insider that leaked this information.

Here is an example:
I was browsing this Nintendo Wii Forum, and someone posted this huge list of supposed facts of Nintendo Wii secrets, claiming they got it from the yet-to-be-released Game Insider (gaming magazine). There was some pretty far-out speculation in there, and it was a very dodgy source but even so, within 24 hours it had been posted on many major gaming sites, and forums. It was later confirmed that it was a load of crap.

Your Own Speculation
This is similar to making up rumors except you have some sort of 'evidence' to back it up. Say someone from Nintendo said 'The Nintendo Wii graphics will surprise most' - you could kind of take these words and speculate saying 'It seems that Nintendo is hinting at the possibility of PS3-quality graphics'. Speculating is all about taking something small and making it seem like a big issue.

Forum Rumors
Forums (at least the gaming ones) are filled with rumors and speculation about companies intentions and products, each day I go to forums and each day I see more posts bout 'insider information', and 'leaked details' - it doesnt matter if its a load of crap - just post this as news on your site and try to make it sound official (but dont forget to say your source, otherwise youll get blamed once its found out its all complete garbage).

Submit to Digg!
You should do this with all your best stories, and especially your rumors, as I find Digg users just love speculation. I got over 6000 Unique Visitors from Digg by simply posting some speculation about a 'Hidden Slot' on the Nintendo Wii. (View the Article)

The Trickle Effect
With the article I posted above, I noticed a trickle effect. Within the first day of posting it, viewers had link to my site from IGN.com, Revo-Europe.com, and various other gaming resources.


David Turnbull is a long-time blogger & online writer. He owns multiple sites such as Drawing Tips, Wii Gamin, and his blog: Turnbulls Blog.

Figure Nintendo Sales Wii News

Nintendo Up, Microsoft Up, Sony Flat - Gamasutra

The holiday season appears to have come early for Nintendo and Microsoft, with sales of the Wii and Xbox 360 very strong headed into the two biggest retail months of the year. In particular, an astounding 803,000 Wii systems were sold in October, the ...

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NPD: October sales defy market plunge - Gamespot News

US gaming industry sees 18 percent year-over-year growth to $1.31 billion; Fable II tops software, Wii retains hardware crown. Remember when January 1, 2008, rolled around and the Dow Jones Industrial Average was hanging around 13,000? Yeah, that was ...

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October Video Game Sales See 18 Pct Jump - Digitaltrends.com

The NPD Group reports that video game sales in October 2008 were up 18 pct compared to October 2007...and the Nintendo Wii still rules console sales. New video game sales figures from the NPD Group show that sales of video games and gear during ...

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Nintendo's Community Roots - Forbes

Nintendo (other-otc: NTDOY.PK - news - people ), however, has been pretty quiet on the matter of community so far--a curious stance, given the Wii's significantly larger installed base of customers. That silence might be coming to an ...

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Nintendo DSi Still The System To Beat In Japan - Kotaku.com

It was a down week for hardware sales in Japan, with the Wii the only platform to see an uptick in sales week-to-week. The recently launched Nintendo DSi still tops the charts and is in no danger of losing its position to any of its hardware ...

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Gaming Industry Up 18% On Strong Console Sales - Eflux Media

The video-game industry recorded an 18% growth in October which is a critical month of the fourth quarter that also includes the holyday shopping season. The growth came on the background of a major decline in the sales of portable players. According ...

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Video Game Industry Up 18% on Strong Console Sales - Eflux Media

The video-game industry recorded an 18% growth in October which is a critical month of the fourth quarter that also includes the holyday shopping season. The growth came on the background of a major decline in the sales of portable players. According ...

Read more...